Affordable, AI-Powered Tutoring: The Inside Story of mytutor.io’s Disruptive Journey
Founders Espresso Shots: featuring shot-size inspiring stories, key lessons, and practical tips from Hidden Champion Founders to boost their entrepreneurial journey.
🚀 Growth Hack
Validating Affordable, Personalized AI Tutoring for Students
Anton, co-founder of mytutor.io, identified a gap in the tutoring market where many competitors charge 40-50 € per hour. By launching mytutor.io at just 9 € a month, he provided a cost-effective alternative that still delivers personalized, interactive learning for K-12 students. Mytutor.io’s affordable MVP was initially tested at an international school, and its effectiveness was quickly validated by high retention among early users, prompting continued growth and development.
"We wanted to make learning accessible, useful, and engaging, and this initial test proved we’re on the right path."
Advice: Start small to test your product's viability and ensure it meets real user needs—affordability and usability can drive adoption.
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💡 Founder Spotlight
Anton’s Journey from Self-Taught Developer to AI Edtech Innovator
Anton’s coding skills and his experience with the GCSE education system allowed him to spot a unique opportunity in AI-powered tutoring. From initial prototypes built independently to joining forces with his older brother and Eugene, a seasoned partner, he leveraged family and close professional ties to create mytutor.io. The result is a team with a blend of technological expertise and real-world education insight, uniquely positioned to innovate in student-centric AI learning.
"I brought my brother in as a partner. He had experience running an agency, and our combined strengths made mytutor.io what it is today."
Advice: Seek partners who can fill gaps in your skills; building a team with complementary strengths can drive your startup’s success.
🗝 Founder Tips
Balancing Consultation and Research to Make Decisive Moves
In moments of uncertainty, Anton combines consultations with trusted mentors and extensive personal research to weigh decisions. He takes a pragmatic approach, assessing the pros and cons based on his own due diligence and feedback from experienced team members.
"I research thoroughly, consult trusted advisors, and weigh the pluses and minuses. This balance has kept us on track."
Advice: Rely on a mix of research and trusted feedback to guide decisions; this approach brings clarity and minimizes potential pitfalls.
*Bayesian Decision Theory is a statistical approach that recommends adjusting beliefs and decisions based on new evidence. In Anton’s case, he gathers insights from trusted advisors and his own research. This process allows him to refine his understanding continuously, weighing the "pros and cons" as new information is integrated.
🛠 Startup Tools
Leveraging Feedback to Build a B2B Model and Broaden Reach
Anton initially targeted private international schools, where high tutoring costs made mytutor.io’s affordable alternative especially appealing. From this foundation, they expanded to a broader B2B model, aiming to secure partnerships within educational groups to scale effectively across multiple schools.
“We started with one school and its partner, and we’re now planning to onboard 22 more schools in their network."
Advice: Use early customer feedback to refine your go-to-market approach and expand your reach strategically through partnerships.
☕ Cup of Founders Wisdom
Learning Through Early AI Integration Challenges
In the early stages, mytutor.io adopted OpenAI’s assistance, but the platform’s capabilities were initially insufficient for mytutor.io’s needs. Rather than being discouraged, Anton continued experimenting with multiple APIs, and as AI capabilities evolved, his patience paid off, improving the platform’s functionality.
"At first, OpenAI’s tools couldn’t fully support our vision, but as the tech improved, we adapted quickly."
Advice: Stay resilient when technology falls short—advancements may eventually align with your needs and enable the growth you envisioned.
🔋 Boost of Inspiration
Paving the Way for Accessible, Impactful Learning
Anton’s mission extends beyond mytutor.io’s success; he hopes to make high-quality tutoring accessible to students across different backgrounds. Together with co-founder Eugene, who transitioned from corporate roles to entrepreneurship, they’re driven by the joy of creating something meaningful and enjoyable that impacts young learners positively.
"I want to explore, learn, and leave something genuinely helpful behind."
Advice: Create a product that inspires, not only for profit but to make a positive difference—true fulfillment comes from meaningful impact.
🚀𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐦𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐥𝐬𝐨 𝐭𝐨 𝐭𝐡𝐞 𝐨𝐭𝐡𝐞𝐫 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫: Artem Gorelov
Stay tuned for more stories and insights in the next edition of Founders Espresso!
Sip up, and Scale up together.
Andrea Marino - Founders Espresso
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