Ditching Funnels for Authentic Growth: Renato Pannella on Scaling Lead" (ITA)
In this episode, Renato Pannella, co-founder of Lead, shares his unconventional approach to building a thriving B2B events business. From challenging the traditional startup model to prioritizing human-first strategies, Renato opens up about:
Why he chose an SRL over the startup route.
The power of offline events and direct relationships in driving growth.
Lessons on leadership, avoiding co-founder pitfalls, and staying focused on what truly matters.
This episode is packed with practical insights and a refreshing perspective on scaling a business without losing your authenticity.
Stay tuned for more founders’ stories and updates in the next edition of Founders Espresso!
Sip up, and Scale up together.
Andrea Marino - Founders Espresso
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