From Templates to Transformation: How Klaro is Simplifying Decision-Making with Numbers
Founders Espresso Shots: featuring shot-size inspiring stories, key lessons, and practical tips from Hidden Champion Founders to boost their entrepreneurial journey.
🚀 Growth Hack
Designing for Simplicity to Unlock Powerful Decisions
Niklas Olsson identified a significant gap: non-financial individuals often struggle to work effectively with numbers due to the complexity of existing tools. By starting with simple Google Sheet templates, he removed the barriers to entry and tested user engagement. His approach validated the demand, attracting thousands of comments and feedback from LinkedIn posts. This early experimentation evolved into Klaro—a tool designed to democratize working with numbers and enable better decision-making.
"We took away the complexity of structuring models, making them simple and tasteful, and it resonated deeply with people."
Advice: Start small with simple solutions to test demand. Use direct user feedback to refine and expand your vision.
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💡 Founder Spotlight
From Prototypes to a Venture-Scale Vision
Niklas began Klaro after selling his previous company and experiencing firsthand the challenges of working with numbers in everyday decision-making. Initially viewed as a potential lifestyle business, feedback and enthusiasm from early users revealed the venture’s larger potential. With a background in industrial design, Niklas combined his design expertise with a focus on solving technical challenges, eventually partnering with Farley, a technical leader he met via the YC matching platform.
"The idea started small, but seeing the overwhelming user response made me realize this is a venture-sized opportunity."
Advice: Focus on solving a real problem with tools you’re passionate about. Partner with people whose skills complement your own.
🛠Startup Tools
Balance, Reflection, and Resilience
Niklas emphasizes the importance of maintaining physical, mental, and emotional balance as a founder. He attributes his productivity and motivation to habits like quality sleep, exercise, and meditation. Equally vital is prioritizing relationships, as he ensures his wife gets his "first and most valuable hour" each day. When facing decisions, Niklas uses a values-driven approach, leaning on Klaro’s three core values: mindful intentions, forever a student, and side by side.
"When I’m in a bad spot, it’s often because I’ve neglected one of the basics like sleep or mental recharge."
Advice: Establish routines that support your well-being, prioritize relationships, and let your company’s values guide decision-making.
☕ Cup of Founders Wisdom
Patience in Building the Right Team
Niklas admits he’s been deliberate and patient in hiring, despite feeling moments of self-doubt about the pace. His decision to hold out for the right talent has paid off, as the early team’s synergy is critical to Klaro’s long-term success. By saying no more often than yes, he’s ensured that each addition aligns with the company’s mission and values.
"It’s better to wait and suffer a bit short-term than compromise on building a team that works in true synergy."
Advice: Be intentional and selective when hiring your early team. The right people will have a lasting impact on your company.
🔋 Boost of Inspiration
Ripples of Impact Beyond the Venture
Niklas’ motivation stems from a desire to create lasting change. He envisions a world where working with numbers feels as natural as writing a document, empowering better decisions globally. Beyond that, he’s deeply invested in creating an environment where people grow and thrive, leaving a positive impact that extends far beyond Klaro.
"Focus on the ripples, not the splash. The immediate impact of the venture matters, but the people you develop along the way create an even greater legacy."
Advice: Anchor your work in a mission that transcends profit. Build a culture that inspires and develops those around you.
Sip up and scale up!
Stay tuned for more founder stories and actionable insights in the next edition of Founders Espresso.
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