Scaling B2B Success: How Giustino Borzacchiello Leads Donux to Win
Founders Espresso Shots: featuring shot-size inspiring stories, key lessons, and practical tips from Hidden Champion Founders to boost their entrepreneurial journey.
🚀 Growth Hack
Donux redefines B2B software with a holistic approach, blending business goals and user needs for intuitive, efficient applications. By aligning both aspects, they build tools that evolve with clients, ensuring long-term success and adaptability.
Advice: Prioritize both business and user perspectives for maximum impact.
💡 Founder Spotlight
Giustino, with 15+ years in backend development, shifted to product design to enhance digital experiences. At MotorK, he saw the need for B2B tools to be user-centric, inspiring Donux’s creation and driving its mission for impactful solutions.
Advice: Leverage past experience to identify and fill market gaps.
🗝 Founder Tips
Giustino stresses structured time management: half-day meeting blocks and a 10-hour work cap, prioritizing family and hobbies. Balance personal life with business for resilience, recognizing that personal well-being fuels professional success.
Advice: Set clear boundaries to maintain focus and prevent burnout.
🛠 Startup Tools
Donux’s growth relies on strategic networking, with 80% of leads from referrals. Building relationships and delivering high-quality results are core to their strategy, turning connections into lasting partnerships.
Advice: Cultivate genuine connections and always follow up with value.
☕ Cup of Founders Wisdom
Shifting from coding to business, Giustino learned that sales demand continuous, direct engagement. Efficiency in tech doesn’t translate directly—sales is about effort and adapting strategies to customer needs.
Advice: Focus on consistent, hands-on engagement for lasting growth.
🔋 Boost of Inspiration
Giustino believes in incremental improvements to make a difference, especially in the B2B sector. Small changes today can scale and have a larger impact, contributing to a more user-friendly digital landscape.
Advice: Start with small, achievable goals that contribute to your bigger vision.
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Andrea Marino - Founders Espresso
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